Thursday, August 9, 2007

Affordable? Vera Wang?

I have long lusted after Vera Wang’s dinnerware and serve ware when I stop by Macy’s home department. Never mind that I never host dinner parties or make anything fancy to eat … I just like it!
Wang is also arguably one of the most well known bridal designers with her dresses ranging in the thousands of dollars for that special day. In fact, Madison Magazine highlighted one of Wang’s “Maids” dresses from Premiere Couture in our May wedding guide. The floor-length crepe creation was a beautiful eggplant color with a deep V-neck and a satin inset at the waist. Certainly fit for a beautiful wedding!
Now Wang is navigating the ready-to-wear “mass market” (she has long designed high-end ready-to-wear fashions; her flagship store is in New York City and her fashions are sold through high-end department stores like Neiman Marcus and Bergdorf Goodman) by introducing a line at Kohl’s! Now I admit, I’m not the biggest Kohl’s shopper, but I have been impressed lately here and there with some of their newer lines like Daisy Fuentes and Nine & Co. And I plan on going when Simply Vera launches.
Wang’s Simply Vera line, from what I read, is very moderately priced.
The fall campaign’s ads have a Wizard of Oz theme and models don mostly black and gray tops and skirts with jolts of bright purple and gold accents. The models wear pieces with ruffles, bubble skirts, and there’s lots of layering and pieces of different lengths, all hot trends this fall.
Kohl’s is even making an appearance at Times Square—on a billboard introducing Wang’s line. Her line will launch September 9 at the Menomonee Falls, Wis.-based retailer.
Also, read this article from last week’s Milwaukee Journal Sentinel about the Simply Vera line.

Kohl’s, 7401 West Towne Way. 833-9293.
2501 W. Broadway. 221-7620.
2602 East Springs Dr. 246-3022.

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